Brindis with responsibility!
Imagine this: you put a beer jug in front of you, give a sip and ask yourself: “What do you think, barley waste?” Before throwing your review into the digital world, it would be wise to reflect on some basic issues.
Brewing ethics: Know yourself
First, ask yourself: Do I really know enough about this style of beer to give a valid opinion? Or if you are more fond of breweries than beer, perhaps your judicious review is nothing more than an excuse to complain about the barman that ignored you.
Typologies of criticism
Is your criticism about the real flavor of beer, or are you externalizing your frustration with anything else? Remember, if the place is not to your liking, don’t blame beer. There are platforms for each type of review, from Yelp to UNTAppd.
When beer is a disaster
The truth is noted when you feel that a beer has failed you. It can be a Pilsner that you decided to try or a Saison that simply did not connect with you, but, as your friend Cervercero would say, ‘This beer stinks’ is what many feel and quickly spread it on social networks.
The extreme appreciation
On the other hand, you find those criticism mutants who describe their love for a juicy IPA as if they were talking about the love of their life. These euphoric comments can make beer exhausted at an impressive speed, while brewers are excited and at the same time a little jealous.
The impact of scores
An 84 rating is installed in the collective beer mind, inevitably creating trends that can make brewers adjust their recipes. A true roller coaster of emotions and beers.
The art of evaluating beer
Behind each review there is a purpose. From those who wish to preserve their brewer experiences to those who wish to cultivate their tasting knowledge. Some, like me, begin this adventure to better understand what it likes and what not our palate.
What we share
There is always a desire to share experiences. ‘Try this, better avoid that’, brewing wisdom tends as a thread between fans. This has become more accessible thanks to the Internet; The personal stories of each beer are now a click away.
Critics with responsibility?
The tatas said: ‘With great power, a great responsibility comes.’ Every time you decide to leave your opinion, remember that you can be influencing others. If you really hate the Brown Ales, you could well argue your perspective without destroying their essence.
Who listens
If you want your voice to be heard by the brewers, it may be better to opt for a direct message, such as an email. Sometimes a simple comment on networks will not be enough to achieve the desired impact.
So, when you enjoy a beer – whether you love her, you hate her or simply leave you indifferently – make sure your criticism adjusts to the audience you are going to. After all, you could be helping someone to find their next favorite beer or, on the contrary, avoid wasting their time in a bad choice. The future of the brewer can depend on your words.
