The Allagash brewery: of uncertainty to success
Twenty years ago, one Rob Tod decided to venture in the world of beer. He started his trip with a wheat beer recipe that left his head in many scratching. But with perseverance and a bit of beer magic, Allagash Brewing Co. has flourished and has become a family name in the US between Belgian -style beers and an unwavering community spirit, Rob has accumulated an invaluable wisdom that today shares with us in the form of 20 lessons that a brewer should not overlook.
Simplifies: the art of simplicity
Rob argues that less is. Its famous Tripel Ale, for example, is made with only one type of malt and a single type of hops. Because? Because sometimes, a good recipe with few ingredients is sufficient to create an extraordinary experience, which resorts to all that simplicity can be the way to greatness.
Details that make a difference
From collecting the garbage to the small details, each activity counts. With a team of 93 people, everyone shares the responsibility of maintaining clean and attractive space. The meticulous attention to the details in every aspect of the brewery creates a fuller experience for all.
The importance of the delegation
Rob insists that delegating does not show weakness, but an intelligent strategy. If you find the right person, let him do his magic. After all, why complicate our lives when there are experts in the team?
Listen and Be Honest: The Pilar de la Communication
Sometimes, difficult conversations are the most necessary. Listening to the team and being honest can be the key that avoids errors later.
Always improving: the search for excellence
However well things are, Rob emphasizes that complacency is the enemy of progress. There is always an area to improve, and that growth mentality is what keeps Allagash at the top.
The community and the website: two pillars of success
Strengthening the local community
The brewery not only operates to generate profits, but deeply values its community. In a gesture of thanks, they have implemented philanthropy programs that reflect their desire to positively contribute to their environment.
The digital era
If Rob regrets, it is not to have paid attention to the importance of a good website in its beginnings. Digitization is a powerful tool, and having a good online presence can make a difference between stardom and darkness.
Be authentic: it’s not about following trends
Rob firmly believes in creating products that reflect your passion, not to follow the current. His beers are a sincere extension of his love for beer, and that authenticity truly resonates consumers.
Building a team that inspires
The relationship that Rob has with his team is the key to success in Allagash. A passionate team generates a productive and cheerful atmosphere where everyone is aligned towards a common goal.
Avoid procrastination: act now
Perhaps one of the best tips that Rob shares is not to leave things later. Take advantage of the present moment; Check only how he was forced to complete his list of tips at 23:35 last night. We can all learn from this.
Closing the talk with a smile
Life in the brewery, according to Rob, must be fun. Laughter is contagious, and in Allagash, they always seek to keep the light atmosphere while taking the quality of their product seriously. After all, who does not want to enjoy his job?