What does the transfer mean in this World beer League?
More than a decade ago, Ray Daniels launched a program that changed the game for lovers and beer professionals: the Cicerone certification program. Since its creation in 2008, this initiative has served as the compass that guides the quality and beer knowledge in more than 90 countries, conquering hearts and minds with each exam, class and digital resource.
Now, after almost 17 years underway, the program will promptly have new captains. Those responsible for leading this beer route to the future will be two figures that have been immersed in the industry for years: Dan Imdieke and Jason Pratt. They take the reins of the Legacy of Daniels, with the promise of maintaining the reference status to certify experts and further raise the level of professionalization of the beer world.
New faces, new ideas: the profiles that carry the baton
Jason Pratt: The innovator with an eagle view in beer
With more than 17 years dedicated to beer culture, Pratt brings a trajectory that combines science, leadership and strategic touch. From its beginnings in Molson Cours as an expert in yeast, to its ascent to Master Cicerone and its recognition in the US as an influential figure in the sector, its history reveals a commitment that goes beyond the glass. In its passage through areas that range from innovation in drinks to electronic commerce, Pratt has shown that its passion for educating and transforming the industry has no limits.
Dan Imdieke: The passionate who has marked a footprint at each step
From his early passion in Yard House, where he learned the secrets of the service and the management of bars, to his leadership in Blue Moon as Operations Director, Dan’s career blooms with experiences that combine the heart and strategy. His participation in Old Chicago and his role in the formation of new generations in Molson Cours reflect a passion that can only come from someone who really enjoys sharing his love for good beer.
Innovation from Chicago: What will change and what will remain?
With the offices in the vibrant Chicago, these two leaders promise to promote a fresh vision that drives interaction and practical teaching. The idea is to strengthen the Cicerone community, creating more dynamic ways to connect with beer lovers and enhance the training of professionals with skills that transcend the theory.
Pratt highlights the importance of continuing to raise beer education as a basis for a healthier and more competitive market. The bet is clear: well -trained professionals generate better experiences for consumers, open new growth opportunities for brands, and ultimately raise the art and science of beer to unpublished levels.
While this new stage begins, the promise is that the program remains a lighthouse for fans and professionals, pointing towards a future where passion and knowledge become the recipe for success.
