From the humble brewery to a giant of the German tradition
It all started in 1886, in a small corner of Bavaria where a modest wheat beer factory put its foundations. What seemed to be just a family project with dreams of growing, over time it became the emblematic brand Erdinger Weissbräu, a symbol of quality and beer heritage in Germany.
The Renaissance after the storm: how the postwar period strengthened the vision of the brewery
After the devastation of World War II, survival was not easy. Werner Brombach, the figure that embodies Erdinger’s tradition today, remembers those days with a touch of nostalgia and determination. His father, Franz Brombach, did not stop crossed. In 1957, with a spirit of risk and clear focus on quality, he decided to expand production with a second floor, betting on innovating in a market still under reconstruction.
Building an empire from innocence: the story of Werner Brombach
With only 25 years, already a beer teacher and with knowledge in economics, Werner faced the responsibility of keeping the family legacy alive. He rejected an offer to study in France, choosing instead learning at home, at the same plant where since childhood it helped clean tanks and listen to stories of the old beer guard, including anecdotes of old soldiers in German submarines.
His passion for the art of beer has led him to produce about 1.8 million hectoliters per year, and his hunger to innovate remains intact, throwing products with personality, such as Pikantus beer, a dark and daring option for the most demanding palates, which also reflects his vision of expanding global horizons.
Passport in hand and tradition in the heart
At more than 80 years, Werner maintains his young spirit, taking care of himself meticulously, controlling his health and maintaining the illusion of continuing to linked to his passion. He participates in traditional events such as Herbstfest in Erdinger, which functions as a small advance of Oktoberfest celebrations that we all dream of living once.
To whom does the beer heritage point?
Although her daughter is the natural heiress, Werner makes it clear that she does not plan to sell the brand. It remains firm in its decision to preserve family independence and Erdinger’s essence, moving away from aggressive purchases and mergers that dominate the current scene, such as international business giants.
Preserving authenticity in a global market
Werner’s support for family brewery is not only sentimental, but strategic. See in Independence the key to continue offering a beer that, from Bavaria, conquers hearts worldwide. Although competition intensifies and large companies acquire local brands, their commitment is to protect that recipe that combines tradition, quality and a German genuine touch.
From now on, Erdinger can continue to be that corner where history, taste and passion are mixed in each sip, a living testimony that, in the world of beer, authenticity still has much to say.
