A story that bubbles with tradition and modernity
Have you ever wondered where that effervescent sensation arises in your favorite drink? The hardzer hardzer’s journey begins in a very old corner: natural springs of soda water, which since classical times were considered almost magical for their ability to cure and revitalize. From the ancient Greek civilizations, these waters with involuntarily natural bubbles have fascinated those who drank them, and in some cultures, it was even believed that they had medicinal properties that could relieve various ailments.
Natural evolution: from spring to the great market
The history of water with gas is not limited to antiquity. In Europe, during the eighteenth century, the rise of the hot spas and spas raised the fame of these springs, which began to become healthy tourism destinations. The ‘Sethzer’ denomination, which today we identify with carbonated water with flavor, has roots in the small German city of Niederselters, famous for bottling its water since 1728. With the passage of centuries, technology allowed these waters, initially natural, to be reproduced in laboratories, mixing science and tradition to create the famous carbonated waters that we know today.
The birth of the soft drinks and flavors conquered palates
When aromas began to be added like lemon juice, the results were so satisfactory that, in a short time, these drinks left their strictly medicinal face to resemble modern soft drinks. The 1830s saw the arrival of the first lemonade with gas and, by 1870, the sweetened soft drinks began to dominate the stores, leaving aside their reputation as healing tonic.
Transformations in the culture of soft drinks
Over time, names and flavors multiplied. From soft drinks with flavors to tropical fruits to the first root beers in 1876 and the iconic Coca-Cola a few years later, carbonated drinks became a daily element, even in times of prohibitions such as in the United States, where some bars were reinvented as soda sources to overcome legal restrictions.
The resurgence of purity and the healthy
During the 70s and 80s, a growing concern for health led to revitalize the perception of mineral water. Thanks to this, the options without sugar and with natural ingredients began to make their way, in a market that also experienced with adult drinks. The popular ‘Wine Coolers’ and other sodas with alcohol of the time reflected the tendency towards lighter products and, above all, with a healthier profile.
The Hard Seltzer debut: a spark of innovation
It all started in 2012, in a Connecticut garage, with the creation of a novel product called Spikedseltzer. Inspired by the effect of seeing many people asking for vodka with water with gas, Nick Shields and Dave Holmes saw in that demand an opportunity to offer a healthier, light and natural flavor alternative, with a moderate and low alcohol content in sugar. The key was to create a drink that joined bubbles, taste and healthy lifestyle, all in an ecological and easily transportable can.
What makes Hard Seltzer so special?
More than a passing fad, these drinks respond to a genuine desire for products with simple ingredients, low caloric content and clean and natural flavor profiles. Fermentation, the essence of alcohol elaboration for these products, guarantees purity that allows adding flavors of fruit, herbs, flowers and even novel ingredients such as CBD. In addition, light and recyclable containers reinforce that idea of sustainability and respect for the environment.
How is a Hard Seltzer performed in the right way?
The process begins with the fermentation of sugars by specific yeasts, achieving a pure and transparent alcohol. Then, it is filtered to eliminate waste and aromatizes with natural extracts or fragrances. Carbonation is artificially performed to give that characteristically refreshing effervescence, all in a controlled process that seeks to maintain the authenticity of the final product.
An offer in constant expansion and flavors for all tastes
From traditional citrus fruits such as Limón and Lima to more creative combinations with exotic fruits such as mango, passion fruit or dragon fruit, the variety of flavors has multiplied quickly. Some brands are also encouraged to explore products with less common ingredients, such as unconventional berries, aromatic flowers or infusions with herbs. The trend also includes versions containing CBD and other adaptogenic herbs, pointing to an audience that seeks well -being and flavor in a single blow.
In short, the hardzer Hard has managed to transform the concept of carbonated drink, adapting to the demands of a market that becomes more and more health, sustainability and innovation. It is an example of how tradition and modernity can be merged to provide refreshing, responsible options and, why not, with a fun touch.
