Sailing in the digital wave: how brewers are reinventing their presence online
In an increasingly connected world, the classic promotion strategies in traditional media are giving way to new and exciting ways to reach beer lovers. Digitization has opened a broad and dynamic field where brands that know how to adapt can arouse passions and conquer young palates, all from the comfort of a click.
Social networks: the new bar where everyone wants to have a virtual beer
While advertising on television and the written press still has its place, its scope and cost begin to look more like these exclusive Hangouts and less to neighborhood bars. Social networks platforms, on the other hand, offer a democratic scenario, where brands of all sizes can shine sharing stories, flavors and experiences in real time. In particular, Tiktok has emerged as a hotbed of opportunities to capture the attention of younger and technologically connected consumers.
An expanding universe: who are consuming and how to get to them
The growth of users on platforms like Tiktok is unstoppable. With more than one billion hearts throbbing in that network worldwide, and with projections of almost 1.4 million in Chile by 2025, opportunities are new and powerful. But it is not just about numbers: understand who those consumers are, especially alpha and z generations, is key to design campaigns that really connect.
What are these young people in the networks?
For these audiences, authenticity, creativity and humor preach in their hearts. They want visual stories that transmit moments of enjoyment and closeness, without forgetting the importance of a message that breathes freshness and trust.
Conquering hearts with visual strategies and content that falls in love
How can beer brands take advantage of all this potential? The key is in creativity and understanding what contents come on passions on digital platforms. Here some tricks that make a difference:
Get the first seconds to count
On the small screen and with a quickly distracted user, the beginning of your video must be irresistible. Showing a beer using jumping bubbles or a vibrant background can highlight among millions of content and capture the attention immediately.
Dynamism and simplicity above all
Agile cuts, enveloping music and clear subtitles guarantee that the message arrives, even if the user sees without sound or in a noisy environment. The idea is to keep them attached to the screen.
Hashtags and segmentation: visibility GPS
Select labels that connect with specific interests, such as #Cervezasartesanales or #cebrandoconceveza, help the content reach those who really value that style of drink. The precise description also plays an important role in the direction of the message.
Consistency and community
Regularity in publications, accompanied by genuine interaction with followers, builds a community that goes beyond simple promotion. Participate in viral challenges or create their own engagement and convert users into active participants.
Maintain fresh and relevant content
The world of beer evolves rapidly: new trends, unique flavors and cultural celebrations provide endless issues to explore. Incorporating these trends in the content helps maintain attention and reinforce the presence in the digital market.
Look at the digital world as a large permanent tasting bar
In conclusion, the strategy to boost the sale of online beers must be as varied and creative as a good assortment in a brewery. With understanding who are the new digital consumers and adapting messages to their language, brands have a golden opportunity to take a special place in their hearts and smartphones.
