The revealing Profeco warning
The Federal Consumer Attorney’s Office, known as Profeco, has launched a hot warning that has altered the panorama of drinks in Mexico. In an unexpected turn, the entity has declared that this popular ‘beer without alcohol’ that many have embraced as a healthy life option, does not really exist as such. Yes, you read well! This has lit a juicy debate about the jargon used in the industry and the responsibility of consumers when choosing their favorite soft drinks.
What rays does Profeco?
Historically, Profeco has put on the consumer defender’s shirt since 1976. Its mission is simple: make commercial transactions more fair than a football match at home. He is dedicated to working in the shadow to ensure that consumer rights are not violated directly or indirectly.
The multiple tasks of Profeco
Among its main tasks include: avoiding fraud, inspecting stores to ensure that labels are not fairy tales, and offer tasty advice through the magazine ‘The Consumer’. They also conduct quality research, because nobody wants to take home a deceptive product.
The truth behind the label
Now, to the juicy: for a drink to win the title of ‘beer’ according to Profeco, it must have between 2% and 20% alcohol. Therefore, any droplet less than 2% is just a non -alcoholic beverage. So the next time you see ‘Beer without alcohol’, remember that you are rather facing a drink without the characteristic beer flavor.
The confusion that does not cease
The situation becomes more thorny when we consider beers with low alcoholic content. Although they can sound like a healthy bet, they still have their dose of alcohol, so conscious consumption is recommended. Eye! Many people think they are completely harmless, but nothing is further from reality, don’t be fooled!
Health risks: A bitter drink
If consumers believe they are drinking the elixir of healthy life, they run the risk of overestimating their choice. Therefore, Profeco underlines the importance of becoming label detectives. The lack of clear information can lead to unhealthy decisions.
The research that unleashes storms
In a recent analysis, Profeco did not stay crossed. He studied 19 ‘without alcohol’ and ‘low in alcohol’ to evaluate whether the brands were playing clean. A rigorous investigation was conducted under strict regulations, and here we leave you a list of some of those involved in this ‘beer scandal’:
Brands under the magnifying glass
Among the marks analyzed were: Heineken 0.0, Budweiser Zero, and many more. Profeco’s goal is to ensure that what is in your glass is aligned with what the label says.
A market in trusted crisis
The alarm that Profeco has launched as a call to action in the sector. It is imperative that there is clarity in labeling and that consumers feel trained to make informed decisions. In a world where health is at the top of our priority list, brands must be transparent.
Reflecting on our toasts
So, while the universe of drinks evolves and adapts to our demands of a healthier lifestyle, it is clear that it is vital to establish a standard that is not only attractive, but also truthful! The understanding of what we are really enjoying in each sip should not be a riddle game. To provide for transparency and health!
