The triumphal resurgence of cans
If you thought the cans were only for those bad death beers that offer you in concerts, think about it again! In recent years, the stigma that wrapped canned beers has disappeared as a sip of cold beer in a hot day. Now, more than ever, independent brewers are thrown into the adventure of packing their elixir in cans, and the trend does not show signs of deceleration.
That old reputation of the bad can
Many consumers still resist accepting the canning format, considering it synonymous with inferiority. Expressions like “What is this?” or “I paid 20 euros for this and comes in can?” They can still be heard in tastings. However, this perception is changing radically in places like the United States, the United Kingdom and even in our own Spanish lands.
The new era of Craft Beer
The beer community is raising its glasses (traditionally, in vessels, of course) in celebration of cans. We have seen how the hipster movement has easily adopted this format, and brands like Stone have driven this narrative with their famous phrase: “can or nothing.”
Advantages of the cans you did not know
You might think that everything is reduced to aesthetic, but there are practical and ecological reasons why the cans have resurfaced. To start, they weigh much less. An aluminum can is so light that it does not exceed 15 grams, compared to the almost 200 grams of a glass bottle. This means less shipping costs for small breweries that must compete in a crowded market.
Environmental care
And yes, let’s talk about recycling. The cans are easy to recycle and the process consumes much less energy than the recycling of the glass. In a time where sustainability is in everyone’s mind, reducing our carbon footprint has never been so important.
Beer protection
In addition, the cans are completely opaque, protecting the content of the light that can destroy the subtle flavors, especially in lipulate beers. And forget the metallic aftertaste; Thanks to modern coatings, you will enjoy each drop without surprises.
Voices from the sector
We chat with some experts in the beer world and many of them will guarantee that the cans are a superior option, especially for beers that cross long distances. Freshness and aromas are preserved much better, which is crucial in the competitive world of artisanal beer.
The artistic seal
But it is not only functionality; The cans are a canvas for creativity. Designers can display their imagination, creating vibrant wrappings that become works of art. Beavertown is a pioneer in this, carrying his artistic labels to the top of the beer design.
Perfect time for cans
The cans seem to have been made to have in our summer stories: they are ideal for one day on the beach, enjoying an outdoor concert or even in a barbecue with friends. All you need to do is open and enjoy; What else can be asked?
Pioneers in craft beer
If we talk about pioneers in this revolution, Oskar Blues takes the palm as it is the first Craft brewer in packing its Dale’s Pale Ale in 2002. Today, there are more than 550 brewers who have followed their example, including big names like Brooklyn and Sierra Nevada. This is not just a fashion; It is a necessary movement for the future of artisanal beer.
New market strategies
The adoption of cans is a clear message in the beer sector: quality and modernity come in different wrappers. In each sip of these new cans, beer drinkers are immersing themselves in an experience that feels completely fresh and organic.
