Beer: a liquid that joins cultures
Latin America is a place where love for beer transcends borders, and according to Euromonitor, beer sales growth is like a good party that does not stop growing. Local consumers are attracted to brands that speak their language and understand their needs. As a result, these beers are established firmly in the market, leaving a mark on culture. Health for that!
The champagas of the continent: the most valuable brands
An annual study of Kantar Millward Brown reveals that, of the six most valuable brands in the Southern Cone, five are beers! This phenomenon shows that, although some may prefer a good wine, beer is at the top of the podium in terms of recognition in the region.
Towards a sparkling world: preferences by country
Argentina: A refreshing domain
In Argentina, the ‘Cervecería y Maltería Quilmes’ is in charge, capturing 67% of the market. His stars are Brahma and the classic Quilmes. Recently, they have ventured into the experience of Bar Cervecero with the launch of Patagonia Bar, where the diversity of flavors comes alive next to their premium line.
Bolivia: A burst for sale
Since 2016, Bolivia has seen an exciting increase in the sale of beer, reaching 400 million liters in 2017. Paceña, the queen of the market, has also managed to innovate with new presentations, such as the Macanuda. Drink with responsibility and enjoy good music!
Brazil: The beer giant
Brazil not only stands out for its carnival, but also for being the leader in beer consumption with 12.5 billion liters in 2017. Brands such as Skol and Brahma reign in this field, although a change towards more exclusive beers is observed, relegating mass production to the background.
Chile: Tradition and Modernity
The company Cía. Cervecerías United, with its famous glass and shield, has sold around 930 million liters. Although the Chilean market is hugging artisanal beers, traditional brands are not far behind, managing to adapt and expand its international presence.
Colombia: A toast of flavors
With a third place in consumption, Colombia has Eagle and Poker as its champions. The first has increased its value to 3924 million dollars. What a pleasure to provide with a good Colombian beer!
Mexico: beer for all
Mexico, the second in consumption (52.1 liters per capita per year), delights with crown and model. Let’s not forget that Crowning holds the most valuable brand title in Latin America. One more reason to enjoy it in a good Mexican meal!
Peru and his sparkling heart
The Pilsen Callao and Cristal beers, produced by the Backus & Johnston brewery, dominate in Peru. With 96% of the market under its control and a 5% increase in sales, Pilsen is the most beloved in the country.
Uruguay: The Queen of the Market
Pilsen, from national beer factories, shows its domain with an impressive 88% of the Uruguayan market. The preference for a good Pilsen is not a mystery here.
Venezuela: Challenges in Paraíso Brew
Despite the difficulties in Venezuela, the Polar brewery continues to be a reference with its most iconic products. However, the lack of inputs has impacted consumption, reducing it by 25% compared to the previous year. Even so, the beer spirit prevails.
There are also other stars in the region
In other corners of Latin America, beer preferences are very varied: Costa Rica shines with Imperial; Ecuador is glad with Pilsener; El Salvador follows the rhythm of Pilsener; Guatemala is proud of his rooster; Haiti provides with prestige; Honduras enjoys save life; Nicaragua celebrates with Toña; and Paraguay joins the toast with Brahma.
Beer: a cultural bond
Through a simple glass of beer, traditions are joined and new memories are created in every corner of Latin America. The love for beer definitely transcends beyond a drink; It is an element that connects us, makes us celebrate and enjoy life day by day. To provide for a foamy future and full of flavors!
