The foam empire: revealing the global beer market
In the exciting universe of beer, growth knows no limits. This refreshing Elixir has been established as one of the most profitable economic bastions worldwide. With great players such as China, the United States and Brazil representing more than 40% of global consumption, competition for the best beer is more bubbly than ever.
Beer for all tastes: ascending demand
The preference for beer has overwhelmed, surpassing the combined consumption of other alcoholic beverages at 25,000 million liters in 2023. That data not only shouts: ‘We want beer!’, But also underlines how this drink remains the queen of the party.
1. China: The sparkling giant
China not only surprises us with its ancient culture, but also with its absolute leadership in the beer. In 2023, the country saw the arrival of 7,000 new brewing companies, consolidating a market where 90% of production is local. With brands such as Snow Beer and Tsingtao dominating the scene, the Chinese beer sector is expected to generate impressive $ 124,200 million in 2024.
2. United States: Innovation and tradition in each sip
The ‘country of opportunities’ is also the second largest beer consumer. In 2023, the American beer market was estimated at $ 116.9 billion. Although traditional brands such as Bud Light still maintain their popularity, craft beers are causing a stir by capturing 13.3% of the market. Who would say what special model Bud Light could take the throne?
3. Brazil: Heat, party and a lot of beer
Brazil, the country of Samba and Carnival, is also famous for its excessive love for beer. Its consumption represents 7.8% of the world total, and by 2024 it is projected that it generates $ 49.3 billion, with iconic brands such as Brahma leading the road. In addition, beer in Brazil is the queen of alcoholic beverages, monopolizing 54% of total consumption in the region.
Globalization and good local flavor
Internationally, beer production has remained stable around 2,000 million hectoliters per year. In 2023, America and Asia were the stars with approximately 1.2 billion hectoliters. Despite the globalization that makes everything reach our table, 89% of the ingredients used come from the country where beer occurs, guaranteeing freshness and supporting local economies.
Providing for the future of beer
With figures that do not stop growing, the beer market invites us to celebrate, not only for quantity, but for quality. The diversity of flavors and styles promises to continue surprising the palates around the world. So, raise your glass and accompany us on this bubbling trip that does not seem to be.
