In the beer world, news does not stop surprising and, in recent years, a new way of enjoying artisanal beer has come to stay. Forget the traditional vessels or bottles, now it is about carrying your favorite drink in a container that combines practicality and freshness in perfect harmony.
The first steps: the Growlers, friends of the tradition
Glass or stainless steel, Growlers have been decades for decades for those who want to maintain beer joy at home. These containers, with their simple and robust design, allow freshly thrown beer to transport and keep their flavor and aroma for several hours or even days, depending on the conditions.
A new star is born: crowlers, packaged innovation
But in the stage of artisanal beer, innovation never expects too much. In 2014, a pioneer brewery in the United States decided to take a twist to the way we take beer home: the Crowlers. These are 473 ml cans filled and sealed instantly, directly in the brewery, just at the time the drink leaves the tap.
And what does these special containers do? The key is in its hermetic filling process, which prevents oxygen entry and exposure to light, two factors that could ruin that freshness so sought after. In addition, beer is packaged with a previous sweep of carbon dioxide, ensuring that it is kept with its bubble, aroma and character intact for almost a month.
What are they really different from? Crowlers and Growlers, a comparison with style
Although both containers fulfill the same function of carrying fresh beer, their differences are marked by technology and practicality. While traditional Growlers can lose gas due to their frequent opening and glass or metal material, Crowlers offer a seal that better endures the passage of time.
The capacity also makes the difference: Growlers are usually 1.9 liters or more, ideal for meetings, but less practical to taste different styles in small quantities. Crowlers, on the other hand, with their 473 ml, allow you to try and comfortably enjoy various varieties without compromising freshness, even for limited or seasonal edition beers.
Transforming experience: more than a container, a lifestyle
The arrival of Crowlers not only represents a technical advance, but also a cultural change. Now, beer lovers have a practical way of exploring new recipes at hand, supporting small breweries and enjoying at home without worrying about the loss of quality. In addition, this option encourages innovation, allowing brewers to offer special, seasonal or exclusive lots, in formats that maintain their original character.
With these innovations, the idea of bringing artisanal beer to home has become an integral part of beer pleasure for many. The combination of technology, convenience and respect for flavor transforms each toast into a celebration of diversity and quality.
Thus, the global trend towards smarter and practical containers continues to grow, drive the beer industry to new borders. Undoubtedly, Crowlers have come to stay, making a world of flavors more accessible in each can with care and style.
