The beginnings of a beer masterpiece
Imagine a young man passionate about beer, plunged into a doctoral program in the magical Brussels. Thus began the journey of Keith Villa, the genius behind Blue Moon. Everything was born from his desire to create a white Belgian -style beer. Attracted by the spirit of innovation, he decided to take his idea to his new home: United States. In 1995, in the Sollada Denver, Colorado, Keith presented his creation to the world. But, in an era where the artisanal brewery was practically a baby, Blue Moon was like an extraterrestrial at a party.
That strange beer with orange slice
Imagine for a moment: a beer presented with a slice of orange on the edge of the glass. Horror! Well, perhaps not so much, but for the 1995 drinkers it was something as rare as a unicorn. People did not know how to react to this refreshing and novel taste. However, Keith’s perseverance and his team paid dividends: today Blue Moon is the joy of the party, becoming the best -selling craft beer in the United States. A true triumph.
Artisanal passion against mass production
What distinguishes an artisanal brewer from a giant from the sector? The answer is simple: passion. Keith tells us that artisanal brewers are commercial teachers, creating unique brews that not only satisfy thirst, but also excite. That creativity translates into pairing with food and thematic dinners where beer is the star. In this world, each bottle tells a story and each sip is an experience.
Daily life inspiration
Keith acknowledges that the best ideas come from the talks with friends, the creativity of bright chefs, and their own adventures. Each new beer is a product of curiosity and observation. And, of course, the feedback of its consumers plays a crucial role. Without them, there would be no story to tell.
The sensory experience
The appearance of a beer is not a mere accessory; It is an integral part of the experience. Keith argues that each beer addresses our senses: the palate tastes, the aroma smells and the eyes contemplate it. This sensory symphony transforms a simple drink into a memorable trip.
Memorable moments in the creative process
One of the most endearing experiences for Keith is to observe people’s reactions when trying new creations. From fruit beers such as raspberry or cherry, to more eccentric experiments such as peanut butter beers. Each sip is an opportunity to explore the unexpected.
Tips for Brewing Entrepreneurs
Keith has a recipe for the success that offers us generously: hard work and unconditional support of your loved ones. Sometimes, sowing an idea is how to push a mountain rock above, but with adequate help, brewer’s dreams can come true. So, if you have a brilliant idea in mind, do not hesitate: do it, but do not forget to take the closest to your side.
