The beer journey of the future
Have you ever imagined that you could enjoy a beer that made you talk like a chipmunk? Yes, it seems like a crazy dream, but in recent years, a couple of videos have made this idea become viral. It all started in the vast ocean of the Internet, where a couple of friends, after a sip of what they said was a helium beer, began to speak in a strident and hilarious tone that made thousands laugh.
Beer with helium: an impossible dream
The big question that everyone is asked is: Is beer with helium? And the answer is a resounding, although it would be fascinating, let’s see how this idea arose! In 2014, the creative Samuel Adams team launched a curious video where the arrival of ‘Heliyum’ was announced, a beer made of helium. Jim Koch himself, the face behind this brand, was in charge of opening Pandora’s box with this promotional mischief.
The joke that celebrated the Day of the Innocents
Just a year later, Berkshire Brewing Company unleashed another wave of laughs with its own version, the ‘Helium IPA’. In a fun minidocumenal that was around eight minutes, they detailed their ‘inspiring’ creation process, leaving the audience in a sea of doubts about the veracity of this impossible drink.
The interest he aroused: an unexpected viral
The impact was monumental. The interest not only grew among curious consumers, but also attracted the attention of the scientific community. The experts went out to deny the idea, highlighting a crucial detail: the helium, that light and fun gas, does not dissolve in liquids. Trying to do it would be like trying to juggled with lit swords: exciting, but potentially disastrous.
SCIENCE VS. MARKETING: A never end
For the most adventurers who think ‘What if I try? So you don’t waste your balloons!
The future of beer? Wait for it with helium
In a parallel universe where helium can be mixed with beers, when the gas opens it would escape at the speed of lightning, and everything that would remain would be an ephemeral experience, an illusion that lasts only an instant. So for now, it will continue to be just a laughter of laughs and not an option in the menu of your local bar. Let’s provide for impossible dreams and beers overflowing with imagination!