The rebirth of the growlers: from cubes to conquerors

In a world where craft beer is more than a trend, accessories for their enthusiasts have also found their way. And among these, the undisputed protagonist is the dear Growler. But what exactly is this wonder and where does your curious name come from?

What is behind the name?

The mystery of the term ‘Growler’ has the brewers speculating since the nineteenth century. It is said that this word comes from the English ‘growl’ or ‘growl’. Some stories say that the sound of the metal lid of the containers when transporting them resembled a lament, while others argue that their origin is related to the frequent debates between canteers and customers about the amount of beer versus foam.

Growler’s historical roots

In the beginning, the Growler was simply a steel bucket or a can, usually reused of products such as lard. Of those times, the container has evolved, but its essence of transporting drinks remains intact.

Growlers and Nostalgia: A trip to the past

In the heart of the old taverns of the United States, boys ran with an empty Growler in hand to fill with birra. This habit, known as ‘Rush The Growler’, was a ritual that defined the social life of working classes.

Growlers: The perfect option in the present

The resurgence of the Growler goes beyond nostalgia. This container has multiple benefits. Here we tell you why you should consider getting one.

Advantages of Growler

1. Unique flavor: The experience of drinking fresh and additive beer is incomparable.
2. Friend of the pocket: Reduce costs by eliminating packaging and transport rates.
3. Ecology ahead: a Growler symbolizes a step towards responsible and sustainable consumption. In addition, goodbye glass bottles!
4. Cervecer Libertad: You can choose the style and volume you want, and enjoy beer anywhere.
5. Beer variety: access to handmade beers that you rarely find in commercial bottles.

Any doubt? There are more reasons here

6. Supporting the local: buying independent breweries, promote the economy of your community.
7. Style moderation: Growlers allow you to take with you only what is necessary, inviting to share it.
8. Irresistible promotions: Many establishments offer discounts on Growlers days. Don’t miss the opportunity!
9. Waste reduction: Enjoy consciousness, less boxes and cans to collect.
10. Unique style: Customize your Growler and give a touch of distinction to your collection.

Growlers you should know

In case you decide to make the jump, here some options that are authentic treasures:
1. ** Growler Bacoeng Dispenser **: Multifunctional and elegant, with a capacity of 2 liters.
2. ** Mini Keg Style Growler **: Compact and easy to transport, ideal for outdoor walk.
3. ** UKEG Growler **: Offers controlled carbonation so you can enjoy your beer as if you just threw it with a barrel.

An emigrant with a sparkling dream

Joseph L. Owades, a guy who was born as the son of Jewish immigrants escaped from a convulsive Europe, not only brought his family legacy to the New World, but also revolutionized beer in the USA. Surprise! This biochemical genius, not happy with a single achievement, would be responsible for changing the way Americans savor their golden drink.

The beer teacher ‘Light’

In the crazy years, Owades resurrected the idea of ​​Light beer, creating a process that allowed him to offer a drink with less carbohydrates and calories. The effect? A real success that transformed the beer landscape. Miller Lite’s famous phrase, ‘knows very well, with less calories’, captured the essence of his invention, becoming a mantra for millions.

Giant impact on the beer world

As if that were not enough, Joe’s son, Stephen, has shared his vision of how his father was one of the pillars of modern artisanal beer. Since the 80s, his knowledge served as a compass for a lot of young entrepreneurs who wanted to experiment. Thanks to its legacy, today there are more than 9,000 artisanal breweries in the US, many of which must part of their success to this innovative.

An immigrant who turned his inheritance into success

The story of Owades is not limited to being a scientist with a brilliant idea; It also reflects the trip of an immigrant who arrived in the New World in search of opportunities and prosperity. Born in a humble family, the history of his family intertwines himself with the story of millions who fled oppression in Eastern Europe, reaching Ellis Island with the hope of a better future.

Overcoming obstacles in education

The way to success was not simple either. With a Jewish background and the limitations of the time, Joe managed to overcome educational barriers to obtain a doctorate at the Brooklyn Polytechnic Institute, where he became an expert in food and yeast science. He worked with outstanding breweries and his ingenuity in the manufacture of beer would open more doors than he never imagined.

A trip in search of perfect beer

After a certain stumbling block with his first commercial attempt at Light beer, things got interesting. The history of Gablinger’s Beer beer is a reminder that even great ideas can fail, but with perseverance and a lucky drink, Owades resurrected the concept in the hands of Miller Brewing Company, to create what we know today as Miller Lite.

Miller Lite and his resonant success

Of a complicated name, the product was finally launched with the popular advertising phrase that echoed among sport fans. As Light beer entered the hearts of the Americans, other brands joined the feast, and the light beer phenomenon resulted in a product that is now loved by many, although its creator was never a great fan.

Reflections: A legacy beyond beer

Owades left an indelible brand in the beer industry, although many of the millions who enjoy their creation do not even know their name. Its legacy is a testimony of how innovation can arise from the most unexpected circumstances, demonstrating that history is written in each sip of beer we enjoy.

So, the next time you raise a glass of beer, remember the man behind foamy magic. Although he did not like the drink, his ingenuity transformed the American palate forever. Health by Joe Owades!