The dance of beers: more than a simple agreement
The world of craft beer resembles a beautiful dance: fluid, creative and full of nuances that go beyond putting numbers on the table. Each interaction between brewers and its commercial partners becomes an opportunity to create lasting alliances that benefit all involved.
Why are negotiation skills so important?
In an ocean of competitors, knowing how to negotiate can be the difference between a contract with multiple benefits and the loss of a great opportunity. We talk about achieving deep understanding and building relationships that resist the passage of time, all while enjoying a good beer. What better motivation than that!
Keys for successful negotiation in the world of beer
1. Investigate as if you were a sommelier
Before sitting down, it is essential that you hate your table partner a bit: know him. Clearly understand the market and the expectations of your counterpart; This will give you a solid support throughout the conversation.
2. Listening is gold!
It is always better to let the other take the first step in the conversation. His words often offer clues about what they really want and need. Remember, the good listeners are the ones that seal the best treatment.
3. Be clear about what can you give and what is not
Set in advance what points you are willing to negotiate. Knowing your limits will help you make smart decisions and avoid unnecessary concessions.
4. No lazy ranges!
When talking about prices, do not fall into the trap of offering broad ranges. It is necessary and direct; That will not only facilitate understanding, but also strengthen mutual trust.
5. More options, less division
Divide the difference? No, thanks. Instead, give concessions a creative turn, such as adding promotions or packages that add value, without damaging your margins.
6. Relax, it’s not an exam!
Keep a pleasant atmosphere. Negotiations do not have to feel like a battle. A friendly attitude can do wonders for both parties to feel comfortable.
7. The relationship is more than the ticket
Talking only of money is like offering water to a fish. Think about creating added value through collaborations and events, you will make your proposal irresistible!
8. Document when everything is ready
Once both parties are in the same tune, it is time to put everything in writing. Make sure the documents reflect the agreements precisely to avoid misunderstandings.
9. Keep calm, like good hops
Remember that calm is fundamental. Your composure solidifies your image as a reliable partner. The safer you feel, the stronger your position will be.
10. Do not be afraid to go out the door
Remember that it is totally valid to retire if the conditions are not beneficial. In fact, knowing when using that option can be your most strategic letter.
The art of negotiating: more than closing agreements
Being a teacher in sales negotiations in the beer industry not only means closing successful treatment, but also building a solid block of relationships that prosper over time. With empathy and creativity, brewers can navigate this exciting field and find the perfect balance between quality, value and mutual satisfaction. Ready to put these tips into practice and provide for success?
