The man behind myth
Cayo Pliny Cecilio Segundo, better known as Pliny the Younger, was a lawyer and writer in ancient Rome, during the first century after Christ. In addition to being the nephew of Plinio el Mayor, a renowned naturalist, his letters and stories are treasures that allow historians to appear to the bureaucracy of the Roman era. However, no one would have imagined that this name would evoke a famous beer two thousand years later.
The hops valley at its maximum expression
The protagonist of this story is Pliny The Younger beer, a creation that has unleashed passions among beer lovers and that is served only in Russian Russian River Brewing, located in Santa Rosa, California. With such a limited production that is marketed only once a year, this drink has reached worship status among brewers. Yes, the tails are real! Fans wait for hours for the opportunity to taste this exclusive Brew.
A beer party
The first appearance of Pliny The Younger dates back to 2005, when he made his debut in a market eager for new experiences. Since then, every year, on the first Friday of February, a tide of enthusiasts moves to the establishment to test the elixir. In 2016, the event attracted more than 16,000 brewers, and 61% of them traveled only for this occasion!
Economic impact: more than some beers
The stir around Pliny The Younger translates into a notable economic impact for Sonoma County. During these two weeks of beer festival, tourists injected approximately five million dollars into the local economy, a figure comparable to that of a great musical or sports event. And no, it is not just a beer party, it is also a growth engine for the community.
A triple IPA at the height
Pliny The Younger is a triple IPA, which means that it is loaded with hops, with triple the amount of a common IPA. Its alcoholic graduation is above 10% ABV, which makes it a powerful and challenging option for both amateur and teachers. It is a creation of Vinnie Cilurzo, who since his arrival at Russian River in 1997 has taken the factory to new global recognition heights.
The magic behind elaboration
Gastify, control the temperature and select the best ingredients are just some of the complexities in the elaboration of this delicious beer. With its balanced mixture of hops and malt, every sip of Pliny The Younger is a reminder of art and science in each drop.
The beer legacy
Over the years, Pliny The Younger’s legend has grown up, becoming an emblem of beer culture and a perfect example of how history and tradition are intertwined. However, Russian River does not stop here, since they continue to make other high quality beers, including Pliny The Elder, which pays tribute to Uncle Plinio. So, although Pliny the young man can attract the crowds, the beer legacy of this microcervecería is even more vast.