The Alcohol Beer Revolution
In an unexpected turn that not even the most intrepid sommeliers could foresee, alcohol without alcohol has begun to gain prominence in the European market. With a robust growth that has captured the attention of producers and consumers equally, this drink exempt from ‘liquid party’ is giving a fresh touch to social meetings and encounters.
Figures that make shoulders attempt
According to Eurostat data, the production of 0.0 beers in the European Union shot 13.5% for 2022 and 2023, reaching the surprising figure of 1.8 billion liters. That is approximately the volume of water that we would spend in a week of showers, but with much more taste for the palate!
Who are the captains of this ship?
Germany and Spain have become the titans of beer production, with figures that are amazed: 7.2 billion and 4,000 million liters of alcoholic beer, respectively. However, in the world of 0.0, the Netherlands and France are also in charge of the helm, demonstrating that this global trend is not a single country game.
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The projections are optimistic, with a statist, anticipating that global without alcohol beer sales could exceed 50,000 million dollars by 2028, a remarkable promotion from the 34,100 million documented in 2023. This trend is reflected in the ‘Socio -economic report of the beer sector in Spain 2023’, where the rise of without alcohol beer is highlighted as a popular election among the community.
What is behind this phenomenon?
The 0.0 beer thrust can be linked to multiple factors, from the diversification of offers to growing advertising campaigns that highlight not only flavors, but also the benefits of avoiding alcohol. Giant brands such as Anheuser-Busch Inbev, which are promoting their zero crown during the Olympic Games, are testimony of the desire to change the narrative that surrounds this category.
THE NEW GENERATION TO RESCUE
Even more notable is the role that generates Z, which is increasingly aware of its health and makes more informed decisions about alcohol consumption. New research reveals that, since 2002, 28% of university students have opted for abstinence, and at European level, alcohol consumption among adolescents has decreased by 23% since the 80s. A small great advance for humanity!
Beer culture in transformation
The rise of alcohol without alcohol is not only a market phenomenon, but also reflects a change of culture in Europe, where responsible and moderate consumption becomes relevant. The way we meet and celebrate is evolving, and 0.0 beer is ready to occupy a prominent place in these new dynamics. So, we provide for a future in which taste and health go hand in hand!
