The forgotten king of brewer apps
The name of Steve Sheraton may not resonate in your mind as a sticky ballad, but there was a sweet moment in digital history in which this man reigned in the kingdom of iPhone applications. It all started in that summer of 2008, when the app store was a brand new showcase of possibilities. Sheraton, with his daring creation, Ibeer, lit the spark among a multitude of applications that were on the prowl.
Success and foam stories
Did you know that Ibeer not only bubbled popularity, but also bubbled in Sheraton’s bank accounts? This application, which simulated the experience of drinking beer from an iPhone (nothing less), generated impressive $ 20,000 per day. The proposal was simple, almost like a bar trick: shake the phone and voilà, virtual beers on the screen. And all this, while Sheraton dealt with a serious issue: his own relationship with alcohol.
Of brown to beers: an unexpected turn
Steve’s magic saga did not start with beer, but with a frustrated attempt to convert Palm Pilot screens into coffee cups. Although he failed in his first technological battle, when he crossed with the iPhone, he saw the light. With the impulse of the revolutionary accelerometer, Sheraton had the brilliant idea: why not invite users to shake their iPhone to make virtual beer move?
A little magic in everyday life
Convinced that beer was the next logical step, Sheraton made a cunning movement. He recorded himself enjoying his invention and threw him to YouTube, where the video went viral. Users could not resist the temptation to have a piece of digital fun. Thus, what began as a simple video file for $ 2.99 became a massive phenomenon.
Be careful with the dark side of triumph
However, with fame a wave of personal challenges came. Steve acknowledged that excessive success, combined with his complicated personal history, was like a recipe for disaster. However, 2010 arrived, and like a good joke, Ibeer ceased to be the center of attention. The new and shiny apps began to claim the throne of mobile entertainment.
The new life of a magician in Spain
And here we are today, Steve Sheraton resides in a peaceful farm in Spain. With 52 years, far from the bustle of fame and stress of digital life. He is dedicated to designing applications for magicians, an intriguing turn in his career that keeps him away from the pressures of the technological world. As he jokes, on his trip from Ibeer to his new life, he has encountered the most famous belching in the history of apps.
