A blow to confusion: the “Independent Craft” label
This week, a new stamp has shaken the world of artisanal beers in the United States. The Brewers Association, that group that is always in the trench defending the less known brewers, launched the “Independent Craft” badge. But what really means this label and why is it so important in our search for perfect beer?
A seal that seeks to make clarity in confusion
Behind this movement is the intention of providing greater transparency on the property of the breweries. This effort arises in response to situations that have left many beer drinkers scratching their heads, such as Wicked Weed’s acquisition by Anheuser Busch. Yes, that purchase that has generated more murmurs than a conversation about politics between drunk friends.
Does independence really matter?
Although Wicked Weed will continue to create his beer under his emblematic name, the question he underlies is: Do we really care who the owners are? For the Brewers Association, the answer is a resounding yes. This new seal seeks to uncheck the breweries that have been bought by large corporations, ensuring that the consumer knows what he is supporting when opening a bottle.
The voices of resistance
Not everyone is on board with this idea. Several brewers of the series “The High End”, a collection of brands acquired by AB Inbev, have shared their opinions about the new badge. Some argue that this seal has no real weight and simply further complicates the panorama.
Reflections of the Battlefielder Field
David Buhler of Elysian raises an interesting issue: Should breweries use this logo on their labels to stay away from the “great brewery” category? On the other hand, Walt Dickinson by Wicked Weed appeals to the camaraderie, reminding everyone that, at the end of the day, everyone is on the same ship. Or in this case, in the same barrel.
The community essence of beer
Felipe Szpigel of The High End highlights a vital aspect: the connection with local communities. Beyond being considered independent, which really resonates in the heart of consumers is the positive impact that breweries can have in their locations. In the end, it is not just beers, but about the spirit of community they represent.
Conclusions that bubbiate
So, while the Breweers Association tries to put some order in the beer chaos, the opinions diverge. Some argue in favor of the badge, others dismiss their relevance and many agree that the true enemy is out there, in competition with wine and spirits. The beer industry faces important challenges, but perhaps the most crucial is to find a balance that promotes collaboration, innovation and, above all, quality. In the end, what we should really celebrate is the spirit of artisanal beer and its ability to unite communities, whether under a stamp or without it.
